IBM Targets Low-End Database Market
"Jay Aymond" <jaymond@communitycoffee.com> wrote in message news:Iu2dnbWOvshY-VOjXTWcqw@eatel.net... > http://story.news.yahoo.com/news?tmpl=story&u=/nf/20030523/bs_nf/21585 >> Entering a market that is growing ever more crowded, IBM (NYSE: IBM - news) is set to release a database-management application targeting small and mid-size businesses. Called DB2 Express, the tool is a pared-down version of Big Blue's market-leading DB2 database tool. Well, the DB2 product, and brand, have such a great reputation in the SME market that it clearly makes business sense. Obviously, if they were to try to penetrate the SME market with a product long associated in the public's mind as "mainframe", like Informix, they'd have no chance. But they've cleverly avoided that pitfall ....