content management report

ContentWatch is a new analyst report dedicated to exploring the business, creative, and technological issues of managing content. For further information about ContentWatch, visit our Web site at: http://www.contentwatch.com/. The September issue of ContentWatch is now available, and includes the following series of reports: ---------------------------------------------------------------------------------------------------------- ***N E W S : Sun Releases Long-Awaited Java Media APIs ***F E A T U R E D R E P O R T : IBM EMERGES AS EARLY LEADER IN BURGEONING CONTENT MANAGEMENT MARKET Its Vision Calls For Linking Vast Digital Libraries To Core IT and Web Environments Supporting Commerce, Publishing, and Collaboration ***P R O F I L E : DreamWorks SKG and IBM Showcase Content Management, Hollywood Style ***V I E W P O I N T : Watching the Content Management Market Mature ***C W 5 0 : A Comprehensive Matrix of Companies that Help Shape the Industry ---------------------------------------------------------------------------------------------------------- N E W S : ***Sun Releases Long-Awaited Java Media APIs*** To meet growing demand for handling multimedia in Java, Sun Microsystems recently announced a set of nine new application programming interfaces (APIs) that allow developers to embed enhanced media and communications capabilities in client-side Java applications. This means that any client software that supports the Java Virtual Machine can leverage this suite of media APIs. The new APIs extend Sun's popular cross-platform object-oriented programming language, Java, by providing developers with utilities necessary to add multimedia and communications capabilities to Java applications. Developed in conjunction with Adobe, Intel, Silicon Graphics, and Apple, the APIs include support for critical features such as audio and video streaming, telephony, and speech. ---------------------------------------------------------------------------------------------------------- F E A T U R E : ***IBM EMERGES AS EARLY LEADER IN BURGEONING CONTENT MANAGEMENT MARKET*** ***Its Vision Calls For Linking Vast Digital Libraries To Core IT and Web Environments Supporting Commerce, Publishing, and Collaboration*** It was late 1994 when IBM Chairman and CEO Lou Gerstner asked a few of his top software architects to draft a plan for developing a new software application called a 'Digital Library' that could manage all forms of digital media and content. Since IBM's specialty was handling large, complex management challenges, Gerstner believed IBM could apply its technologies and expertise in software, hardware, and services to the looming problem of managing vast information repositories. At the time, IBM must have viewed Digital Library as a long-term investment since the Web ' as well as other digital delivery mediums for content such as IP-based satellite, digital television, and a digital cable infrastructure ' were still years away. In March of 1995, at the New York Public Library, IBM announced Digital Library, one of the first applications designed to collect, organize, manage, and distribute multimedia content. Today, under Gerstner's watchful eye, IBM is quietly building on its data management roots to address the potentially huge market for managing content with its Digital Library initiative. IBM estimates that the amount of digital data comprised of rich media such as images, video, and audio will increase from 10 percent today to more than 50 percent by the year 2000. Well positioned to address this explosion in media-based content, IBM's Digital Library initiative leverages its vast resources and investments in systems, storage, databases, the Web, tools, networking, transaction systems, workflow, consulting, and global support services. ContentWatch's in-depth report examines IBM's overall strategy and its bid for market leadership in content management. ---------------------------------------------------------------------------------------------------------- P R O F I L E : ***DreamWorks SKG and IBM Showcase Content Management, Hollywood Style*** When Steven Spielberg was a child and his father worked for IBM, Big Blue's business was largely based on electric typewriters and massive mainframe computers. Today, Spielberg's connection to IBM has evolved to encompass DreamWorks SKG, the premier new Hollywood studio that he founded with friends Jeffrey Katzenberg and David Geffen. IBM is helping DreamWorks manage its workflow, creative production, and distribution with an innovative content management system based on the DB2 Universal Database and Digital Library content management software. Unlike Walt Disney Studios, with its long history of analog animation and movie making, DreamWorks is a new venture and able to implement a technological infrastructure for handling digital content from its inception. In Hollywood, where it has often been said that re-shooting a scene is easier than finding it in an archive, effective content management can mean hundreds of millions of dollars in saved revenue ' money recovered from antiquated and inefficient production workflows and business patterns. ---------------------------------------------------------------------------------------------------------- For subscription information or to request a free sample issue of ContentWatch, visit http://www.contentwatch.com/, or e-mail <info@contentwatch.com>. If this message is being forwarded to you by a colleague, why not subscribe for yourself? To subscribe to this mailing list, e-mail <info@contentwatch.com> with the word "subscribe" as the subject. Thank You. -- ============================================================== Lorin David Kalisky Editor, C o n t e n t W a t c h mailto:lkalisky@contentgroup.com C O N T E N T W A T C H Exploring the Business, Creative, and Technological Issues of Managing Content http://www.contentwatch.com/ The Content Group * http://www.contentgroup.com/ 159 Russ Street * San Francisco, CA 94103 t 415/437-0100 * f 415/437-0102