Sales Automation Systems: Should you buy or build? Free Research Summary Paper
Posted in 1995
Topics: General Discussion
With hundreds of sales automation packages to pick from should you reinvent the wheel? This paper talks about what are the technical features of sales automation both basic and advanced. With 25 to 100 man-years of prog ramming time involved in some of the more sophisticated SFA programs building one may not be as easy as is seems. Our research has identified and we have aquired over 80 of the more viable sales automation, contact management database marketing programs in the marketplace. For those with either an educational or business interest in sales force automation the reseach summary white paper will give readers excellent insight into the technology and its uses and the survey will aid in identifying appropriate areas of application and appropriate tasks and activities to which sales automation/database marketing type software can be applied. Our funding allows us to distribute these documents without charge to those with an interest in this technology. For the research summary white paper and survey on sales automation e-mail to: hubanks@ix.netcom.com or call 312.341.0066 to request them or fax your request to 312.341.9893. If you include your address phone and fax with your request we can forward addition supporting materials to extensive for e-mail.