RE: No future for DB2

-----Original Message----- From: owner-informix-list@iiug.org [mailto:owner-informix-list@iiug.org] On Behalf Of Data Goob Sent: 28 July 2005 01:46 PM To: informix-list@iiug.org Subject: Re: No future for DB2 >Even if your statements are correct ( following the trend here :-) DB2 >scales better than Oracle, or SQL-Server. The big question is why IBM >hasn't really done the marketing. The answer is Java. They have put >a lot of eggs in the Java basket, but have hardly spoken about DB2 as >"da bomb", or the hottest thing. It's not their style to do so, but >you do get the impression that IBM will stay the course with its >quirky, goofy, self-deprecating commercial ad campaigns. There does >appear to be a move to make DB2 ubiquitous in the market silently, as >a utilitarian tool, as well as a mainstream database. But marketing >is where the action is, and any product, no matter where it comes >from won't survive without great marketing. SQL-Server is about to >have its big day Q4 2005, but doubtful we'll see any noise from IBM. >Oracle will probably have its usual suspects show up in the trades >with compelling acrimony why SQL-Server is a bad choice--again--and >the cycle will repeat... What is really interesting is the SQL-Server >market, and where everyone will be focused for the near term. ***They have put a lot of eggs in the Java basket, but have hardly spoken ***about DB2 as "da bomb", or the hottest thing. It's not their style to do ***so .... Please don't take this personal. This really sounds like a strong personal opinion to me - though IBM is an old company with an embedded culture inside itself. But I haven't seen a company that is not driven by profit and money. And if IBM knows they have "the hottest thing", I cannot see how they will not market it "because it is not their style" .... :-o sending to informix-list