Re: IDS Next Version - features wanted.
"stuff a VW Bug full of skinny women in bikinis and have them drive around town with a web URL pasted on the side of the car." I second that. --- Data Goob <datagoob@netscape.net> wrote: > david@smooth1.co.uk wrote: > > What features do you want for the next version of > IDS? > > > > The Key Features in IDS Version 10.00 by Jerry > Keesee > > > > mentions... > > > > - Smooth Upgrade of HDR > > - Online table re-org > > - Dynamic Reconfiguration > > - Auto Update Stats > > - Auto Disk Mgmt > > - RAS > > - Autonomics > > > > > > a) What does Smooth Upgrade of HDR mean? > > > > b) What else do people want as features? > > > > David. > > > I haven't used Informix in at least 5 years so > really what I need to > see is some money spent on marketing. The message > needs to be crisp, > and to the point, not pointed at executive > management, but pointed to a > technical audience, with technical terms, and lots > of jargon, and > compete with other products it is similar to. > Technical people can > help management "get it", and this way the money > spent on the ad is > not wasted on trying to reach people that wouldn't > understand it no > matter what was in the ad. It also needs to have > balls, blasting the > products it competes with, rather than that > obsequious nice-guy crap > that helped Informix go out of business the last > time. Before putting > the creative together, tear out a few ads from the > competition and use > those as examples. > > Next, when you roll out the next release, don't > depend solely on the > IIUG to promote it. This way it doesn't look like > it's just placating > to the faithful. When you roll it out, show > developers how it integrates > into their Windows world, and how it interoperates ( > an IBM favorite word ) > with other systems, and even how fast it will run on > Power5, and how > important it is, with a sense of urgency. Put some > kind of special offer > in the mix to generate some momentum. Make the next > release "new and improved" > and if you have to, stuff a VW Bug full of skinny > women in bikinis and have > them drive around town with a web URL pasted on the > side of the car. REALLY > promote the goddam release this time instead of the > whimpy failures of the > past. > > > > > sending to informix-list
On Tue, 31 May 2005 07:50:15 -0700 (PDT), DL Redden <redden96@yahoo.com> wrote: > >"stuff a VW Bug full of skinny women in bikinis and >have them drive around town with a web URL pasted on >the side of the car." > >I second that. > Hasn't the 'racecar' approach already been tried? Oh, that's no racecar . . . JWC