Re: Seeding the market (was Informix Directions)

Michael Segel wrote: > > Paul Brown wrote: > > : > > : Read Guy Kawasaki's (?sp?) book on his job at apple. > > > > In case you haven't noticed (bold on) APPLE LOST! The 'grass-roots' > > scheme failed - dismally. Name me one example of a non high-tech > > company where you know the 'grass-roots' campaign was even tried. > > The reason you can't is that you never got to hear about the product; > > i.e. it failed. > > > Actually no, it suceeded. > You seem to confuse the success with the grassroots effort, > versus the management decisions. > > But since you seem to think that grass roots campaigns > seem to fail, lets look at something: > > 1) Snapple > 2) Ben and Jerry's > 3) Beanie Babbies > 4) Iron City Beer (Its a 'burgh thing) > 5) Most automobiles (Saturn and Volvo comes to mind.) > 6) Most toys. Like Tickle Me Elmo for example. Every one of these products is marketed directly to the decision maker. Kids may not write the checks but my kids tell me which stuffed toys to buy for them, not the other way around. Same with beer and automobiles. Sorry Tim, i have to disagree. Where Informix has ALWAYS failed is in advertising to management decision makers. And things have just gotten worse since the merger/purchase of Illustra and its team of database vendor killers. Art S. Kagel