Re: For demo and flash lovers...

On Sep 16, 7:53 pm, Fernando Nunes <domusonl...@gmail.com> wrote: >     1. Access IBM TV:http://www.ibm.com/software/info/television/index.jsp?lang=en_us&cat=... > >     2. On the right side, there is a list of a lot of media titles. Scroll down > until you find several Informix titles which include: > >        - Mr. Ambuj Goyal (current IBM Information Management General Manager) > message about IDS 11 >        - A funny video explaining why you don't see much of Informix So what you see is the "lip service" from Ambush. The second "video" is actually a botched job of an idea given to IBM. (Gee I wonder who was the former IIUG board member who thought up the idea... ;-) But I digress. The video is of a non descript office where no company name is mentioned, or location, and a non-descript security guard tosses the "reporter" out. The original concept was for someone to make a mocumentary and visit several actual customers sites where they will not give IDS references but are large IDS customers. It was to be done in the vein of Michael Moore's Roger and Me where you are actually on a physical customer site or just outside of a customer site. So you could have one "movie" or a series of these events. Obviously even with name of the customer "blacked out" or "blurred out" you can still figure it out. In the event that you can get a CTO or CIO for an on camera interview, you black out the face and change the voice as if they are afraid to let it be known that they are using IDS. The point is that you would end up with a series of more funny scenes that while "fake" let it be known that they are of actual customers. A much greater impact than the "sanitized" but well produced (too well produced) set of potential UTUBE and viral marketing. And yet again, it shows that IBM does not understand viral marketing and continues to fail miserably when it comes to selling IDS. Instead of IDS, the IT industry's dirty little secret, you can now say "IDS, IBM's sales force's best kept secret. Even they don't know anything about it!" Oh and yeah. Did you figure out who gifted IBM with this little gem? (Something Stuart will deny...) :-) But hey! What do I know?

I think we all knew that video. It was discusses here before. Take the opportunity to complain about the other ones... They even mention some customers... and they're "flashy"... :P On Wed, Sep 17, 2008 at 2:46 PM, Ian Michael Gumby <im_gumby@hotmail.com>wrote: > On Sep 16, 7:53 pm, Fernando Nunes <domusonl...@gmail.com> wrote: > > 1. Access IBM TV: > http://www.ibm.com/software/info/television/index.jsp?lang=en_us&cat=... > > > > 2. On the right side, there is a list of a lot of media titles. > Scroll down > > until you find several Informix titles which include: > > > > - Mr. Ambuj Goyal (current IBM Information Management General > Manager) > > message about IDS 11 > > - A funny video explaining why you don't see much of Informix > > So what you see is the "lip service" from Ambush. > The second "video" is actually a botched job of an idea given to IBM. > (Gee I wonder who was the former IIUG board member who thought up the > idea... ;-) > > But I digress. > > The video is of a non descript office where no company name is > mentioned, or location, and a non-descript security guard tosses the > "reporter" out. > > The original concept was for someone to make a mocumentary and visit > several actual customers sites where they will not give IDS references > but are large IDS customers. > > It was to be done in the vein of Michael Moore's Roger and Me where > you are actually on a physical customer site or just outside of a > customer site. > So you could have one "movie" or a series of these events. Obviously > even with name of the customer "blacked out" or "blurred out" you can > still figure it out. > > In the event that you can get a CTO or CIO for an on camera interview, > you black out the face and change the voice as if they are afraid to > let it be known that they are using IDS. > > The point is that you would end up with a series of more funny scenes > that while "fake" let it be known that they are of actual customers. > > A much greater impact than the "sanitized" but well produced (too well > produced) set of potential UTUBE and viral marketing. > > And yet again, it shows that IBM does not understand viral marketing > and continues to fail miserably when it comes to selling IDS. > > Instead of IDS, the IT industry's dirty little secret, you can now say > "IDS, IBM's sales force's best kept secret. Even they don't know > anything about it!" > > Oh and yeah. Did you figure out who gifted IBM with this little gem? > (Something Stuart will deny...) :-) > > But hey! What do I know? > > _______________________________________________ > Informix-list mailing list > Informix-list@iiug.org > http://www.iiug.org/mailman/listinfo/informix-list > -- -- Fernando Nunes Portugal http://informix-technology.blogspot.com My email works... but I don't check it frequently...