Re: Informix vs. Oracle wuz: Re: Informix?

Billy Wheeler wrote: > > On 30 Oct 97 at 22:15, Michael Segel wrote: > > > Daniel Wright wrote: > > > > > > And they're still a database company too. > > > I'm not sure what Oracle is anymore...their recent TV ads seem to > > > indicate they're trying to diversify into household appliances. > > > > > > The Elliotts wrote: > > [Somthing stupid and not worth commenting on.] > > > > Basically, why Oracle is capable of expanding into new technologies > > and Informix is still trying to survive the investor lawsuits, and > > maintain their market share. > > Marketing. > > (That was one for the c.u.s brigade....) > > <RANT> > Really. If I look back at the last thirteen years of my life, I've > always had to resort to positioning Informix to computer illiterati > as: "You know what Oracle is? Informix is like that, only better." > > Everyone knows Oracle. It's like Microsoft. People automatically have > faith in it because of the size and market presence. The illiterati > all know Oracle. It's advertised everywhere. They're seen. Informix > isn't. And it's definitely not seen in an organised, co-ordinated, > planned way. > Yes. > Informix, WAKE UP!!! You *do* have the best technology. But lay folk > don't *buy* *technology*. They buy a feeling of confidence that a > product is solid, reliable, respectable. And, sadly, IT folks don't > seem to be making the strategic decisions around here. Can you > imagine going to the chairman of (say) General Motors and saying > "Informix is like Oracle, only better"? He's going to say "But I've > heard of Oracle. I'm not going to bank my business on some > Johnny-come-lately." He doesn't give a rat's ass about the > technology. > Yes. > Informix are very sensibly restructuring their management and setting > themselves up for a new level of business. But once again, there > seems to be no real marketing strategy. They need to win hearts and > minds. Saturation presence. The sort of thing that Informix on Linux > would give them. > > (One for our regular viewers...) > Yes. Thanks. :-) :-) :-) > Informix on Linux is not a panacea. And it's no substitute for a > real, sustained, coherent, comprehensive marketing campaign. But it > can achieve saturation presence *and* directly make money. Ask any > marketer about how rare that is. > </RANT> > Yes. Yes. Yes. Go get 'em Billy! :-) I love it! Billy you have a beer from me waiting in Seattle! Tim > -- > Ciao, > Billy > > Finger up the nose in: Johannesburg, Sarf Efrica. > Get the Informix FAQs of life at http://www.iiug.org/techinfo/faq/faq_top.html > Need to get some drivel into your life? http://www.west.co.za/tasteless/ -- Tim Schaefer \\\\|// tschaefe@mindspring.com 6 6 -------------------------oOOo---( )---o00o---------------------- http://www.inxutil.com - My Ezine http://www.informix.com - Informix Software Inc. http://www.iiug.org - International Informix User Group/FAQ news://comp.databases.informix - Newsgroup for Informix Users mailto:linux-informix@iiug.org body: subscribe linux-informix ================================================================