Re: Informix in the News!

dkosenko@monmouth.com (David Kosenko) wrote: :On Mon, 24 Nov 1997 17:32:02 GMT, Nils.Myklebust@idg.no (Nils Myklebust) wrote: :>Well, the guy who used to run Informix marketing wasn't exactly :>impressive. I talked with him on several occasions. He is out however. :>With new management more or less all over the line there is every :>chance for them to do everything in new ways. :>Past behaviour is with other words hardly interesting in this case. :>Lets just hope, wait and see. : :Well, in almost 10 years with Informix, I saw a bunch of folks who ran marketing :come and go. I never saw the marketing that got done improve much, if at all. :Each new person came with high expectations that things would improve, but each :failed to live up to expectations. So forgive my pessimism, but I'm somewhat :TIRED of hoping, waiting and seeing. Until I actually SEE otherwise, I will :assume that Informix will continue to do lousy marketing. Yes, you are right, except - this time the boss on top also changed, and so did a lot of other people. I hope, and actually expect to see some change. One will of course have to remember that resources for marketing are somewhat limited compared to the big competitor. I wouldn't expect a major add campaign that everyone would see and think how fantastic a company this must be. What I do expect is more agressivness in the marketing they are doing, and some very smart moves in how they treat their VARs and some other important customers and how they make their products available. Nils.Myklebust@idg.no NM Data AS, P.O.Box 9090 Gronland, N-0133 Oslo, Norway My opinions are those of my company The Informix FAQ is at http://www.iiug.org