Re: Informix Directions

On 8 Feb 98 at 4:42, David Kosenko wrote: > On Thu, 5 Feb 1998 22:37:07 -0500, "Tim Schaefer" > <tschaefe@mindspring.com> wrote: > +3. Sell from the bottom up, not the top down. > > While I agree with most of your other points, here I have to say > that you are wrong. I know, I've been there; what you suggest does > NOT work. > > In almost 10 years at Informix (now employed by an Informix > partner), I can't count how many times we had the hearts and minds > of the development staff, only to lose the sale because some VP with > little to no technical knowledge decided on Oracle. Purchasing > decisions are not made at the bottom, they are made at the top, so > that HAS to be where the sales effort is expended to get sales. I hate to be seen to be disagreeing with Tim, but yes, I concur with Dave. Unfortunately, Informix seems to have decided to use alienation of the grass-roots end of the market as part of its top-end marketing strategy... :-) -- /Ciao, \\Billy / \\Group Managing Director, The West Solutions Group: http://www.west.co.za / Chairman, South African Informix User Group: http://www.west.co.za/~saiug \\ Informix FAQ @ http://www.iiug.org/techinfo/faq/faq_top.html / Drivel @ http://www.west.co.za/tasteless/ \\________________________________________________________________________________________________