Re: Informix Marketing

Mike Segel wrote: > > Tim Schaefer wrote: > > > > Bob Finocchio, > > > > So like, just how low DOES the stock need to go before Informix > > marketing changes? > > > > Happy Holidays! > > > > > Uhmm, that's a low blow. :-) It's a tragedy actually. > Actually the stock has been stable around six until Oracle tanked. > The real problem is that the majority of Analysts don't get the industry > as a whole. > Informix has really till end of second quarter before all hell breaks > loose. > And it hasn't now? > Between now and then they have to do some major moves to just regain the > confidence of their > strongest customers. > It's interesting how Oracle advertises constantly on TV, and spends lots of time promoting their products. But they don't sell technology, they sell solutions. The overall feeling of the ads are that they've come in and taken care of your problem. A lot of building of mindshare. Reaching out to people on TV, many who could care less about Oracle, but I can go into an eatery, and ask probably 6 out of 10 people if they ever heard of Oracle, and you know what, they probably have. Informix? As far as regaining confidences, that's one thing. But possibly it might be a good idea to advertise and get some mindshare. This doesn't have to just be an ad campaign. There are ways of building mindshare with other relatively low cost solutions. :-) Right now is a great time to start. > I'd cut Bob some slack because he doesn't realize that you can say new > and improved only so much > before it falls on deaf ears. One must speak through their actions. And > since the next two weeks are > gonna be slow, one must look at the first several weeks in January. > > -- > #include <std_disclaimer.h> /* Mike Segel (MS385) */ ***************************** Those who forget Sybase are doomed to repeat it. :-) Tim --- Tim Schaefer \\\\|// tschaefe@mindspring.com 6 6 -------------------------------oOOo---( )---o00o---------------------- http://www.inxutil.com http://www.informix.com http://www.iiug.org news://comp.databases.informix mailto:majordomo@iiug.org no subject body: subscribe linux-informix ======================================================================