A little market research questionnaire

Hello there! My name is Russell Allen, and I work for a company called Eclipse Media. We're busy doing a little market research, and were wondering if any of you good folk would like to express your opinions on shareware software? I'm afraid there aren't really any prezzies for those who take the time to fill in the following form, but at least you get to feel that you've done good ;) So here we go, the first of 12 questions. Could you please e-mail the completed forms to eclipsemedia@clara.net, and NOT post them back to the group? This would only annoy others, thanks. Please note, all replies will be anonymous and stripped of your e-mail address and other details. ---------- Question 1 ---------- How old are you? <18 [ ] 18-24 [ ] 25-34 [ ] 35-44 [ ] 45+ [ ] ---------- Question 2 ---------- What type of occupation do you have? Company Director [ ] Skilled Professional [ ] Senior Managerial [ ] Clerical [ ] Skilled Worker [ ] Semi-Skilled Worker [ ] Unskilled Worker [ ] Unemployed [ ] ---------- Question 3 ---------- Have you previously bought reference software for your own PC? Yes [ ] No [ ] (Go to question 6) ---------- Question 5 ---------- Which software manufacturer did your last reference program come from? Microsoft [ ] Dorling Kindersley [ ] Grolier [ ] Sony Multimedia [ ] Other [ ] Specify Don't Know [ ] ~~~~~~~~~~~~~~~~~~~ ---------- Question 6 ---------- Number the following 1 to 8 in order of their importance in software of this type. Use each number only once. Price [ ] Quality of Content [ ] Quantity of Content [ ] Ease of Use [ ] Visual Appeal [ ] After-Sales Support [ ] Product Reliability [ ] Product Updates [ ] ---------- Question 7 ---------- Number the following 1 o 6 in the order that they influence your software buying decisions. Use each number only once. Magazine Reviews [ ] Magazine Adverts [ ] Word of Mouth [ ] Demonstration Software [ ] Internet Adverts [ ] Past Experience of Publishing Company [ ] ---------- Question 8 ---------- Have you ever bought anything in response to advertisements e-mailed to you? Yes - Often [ ] Yes, but rarely [ ] Yes, but only once [ ] No, never [ ] ---------- Question 9 ---------- What is your general opinion of shareware software? Excellent [ ] Good [ ] Average [ ] Poor [ ] Very Poor [ ] No Experience [ ] ---------- Question 10 ---------- Where in the past have you come into contact with shareware software? (Tick all boxes that apply) Magazine Front Covers [ ] Internet Company Sites [ ] Internet Shareware [ ] Shareware Archives [ ] Mail Order Retailers [ ] Given a Copy [ ] Other [ ] I haven't [ ] ---------- Question 11 ---------- Have you ever registered (paid for the full version of) a shareware product? Yes [ ] No [ ] (Go to question 13) ---------- Question 12 ---------- Based on your previous experience of shareware, how do you rate each of the following? Check the boxes that apply. +----------------------------------+ |V.Good| Good | Okay | Poor |V.Poor| +--------------------+------+------+------+------+------| | Product Quality | | | | | | +--------------------+------+------+------+------+------| | Service Quality | | | | | | +--------------------+------+------+------+------+------| | Service Speed | | | | | | +--------------------+------+------+------+------+------| |After Sales Support | | | | | | +--------------------+------+------+------+------+------| | Quality of Product | | | | | | +-------------------------------------------------------+ ---------- Question 13 ---------- Are there any additional comments that you would like to make regarding your experiences of shareware software in the past, perhaps problems you have found to be common with the method of selling? If so, feel free to add these additional comments here. -- Russell Allen, Eclipse Media -------------------------------------------------- E-Mail : rallen@eclipsemedia.clara.net Web Site : http://www.eclipsemedia.clara.net