Sigh. IBM still can't get their story straight...
Not a technical support thread but a branding gripe: the poster objected to an IBM press release calling the database-agnostic Java dashboard framework "DB2 AlphaBlox" rather than giving it a neutral Information Management name, arguing the DB2 label hurts the product and shows poor internal marketing. Others replied that "DB2 Alphablox" is simply the product's official name, that IBM does sell it against non-DB2 databases, and that the naming reflects IBM's past positioning of DB2 for BI and IDS for OLTP. No resolution; the thread ends in banter.
Auto-generated by DrWatson from the posts below — may be imperfect; read the full thread.
"All of the data from the RFID tags Ringnes is using is captured and stored using IBM's WebSphere Premises Server software. It is then made available for viewing and analysis via a Web-based dashboard based on IBM's DB2 AlphaBlox application. " Hmmm. Alphablox is a java framework to create pretty dashboards. Its database agnostic. So why is it branded as IBM's DB2 AlphaBlox and not IBM's Information Management Alphablox? Kind of makes you wonder just how well IBM's information management's internal education of branding is doing. I mean how successful can it be if you can't educate the person who's writing the PR and then the person who is approving the PR. Note to AMBUSH! SEE EVEN A LACK OF INTERNAL MARKETING SHOWS JUST HOW BAD YOU'RE DOING ON THIS FRONT! Oh and here's a link to the PR... http://money.cnn.com/news/newsfeeds/articles/marketwire/0484610.htm And for those who want to know who's responsible? Contact: Nancy Kaplan 914-766-1849 nkaplan@us.ibm.com
The product name is now "DB2 Alphablox" While we can argue over the suitability of the product name, the product name is correct in the article. http://www.ibm.com/software/data/db2/alphablox/
Yeah, I spoke to someone inside IBM... Seems that they only sell it with DB2. I guess no one running IDS needs a dashboard based on Java widgets. Go figure. > From: dryburghj@yahoo.com > Subject: Re: Sigh. IBM still can't get their story straight... > Date: Wed, 25 Mar 2009 01:59:11 -0700 > To: informix-list@iiug.org > > The product name is now "DB2 Alphablox" While we can argue over the > suitability of the product name, the product name is correct in the > article. > > http://www.ibm.com/software/data/db2/alphablox/ > _______________________________________________ > Informix-list mailing list > Informix-list@iiug.org > http://www.iiug.org/mailman/listinfo/informix-list _________________________________________________________________ Express your personality in color! Preview and select themes for Hotmail®. http://www.windowslive-hotmail.com/LearnMore/personalize.aspx?ocid=TXT_MSGTX_WL_HM_express_032009#colortheme
IBM does sell Db2 Alphablox against other databases than DB2
> From: dryburghj@yahoo.com > Subject: Re: Sigh. IBM still can't get their story straight... > Date: Wed, 25 Mar 2009 09:53:18 -0700 > To: informix-list@iiug.org > > IBM does sell Db2 Alphablox against other databases than DB2 > Yes and that's exactly the point. DB2 as the brand is actually a drag on the product. I forget which product was actually rebranded as a Websphere product yet delivered out of the DB2 pillar. Could it be Alphablox? ;-) _________________________________________________________________ Get quick access to your favorite MSN content with Internet Explorer 8. http://ie8.msn.com/microsoft/internet-explorer-8/en-us/ie8.aspx?ocid=B037MSN55C0701A
Ian Michael Gumby wrote: > "All of the data from the RFID tags Ringnes is using is captured and > stored using IBM's WebSphere Premises Server software. It is then made > available for viewing and analysis via a Web-based dashboard based on > IBM's DB2 AlphaBlox application. " > > Hmmm. Alphablox is a java framework to create pretty dashboards. Its > database agnostic. So why is it branded as IBM's DB2 AlphaBlox and not > IBM's Information Management Alphablox? > > Kind of makes you wonder just how well IBM's information management's > internal education of branding is doing. I am sure that if you look hard enough, you'll find a sufficient mess of branding to keep you bitching for the rest of eternity. However, since AlphaBollocks is a BI product the branding is probably a consequence of the fact that until recently, IBM was promoting DB2 for BI and IDS for OLTP. I'm sure it will change if there is a market for AlphaBollocks on IDS. -- Cheers, Obnoxio The Clown http://obotheclown.blogspot.com -- This message has been scanned for viruses and dangerous content by OpenProtect(http://www.openprotect.com), and is believed to be clean.
Ian Michael Gumby wrote: > > > > From: dryburghj@yahoo.com > > Subject: Re: Sigh. IBM still can't get their story straight... > > Date: Wed, 25 Mar 2009 09:53:18 -0700 > > To: informix-list@iiug.org > > > > IBM does sell Db2 Alphablox against other databases than DB2 > > > > Yes and that's exactly the point. > > DB2 as the brand is actually a drag on the product. > > I forget which product was actually rebranded as a Websphere product yet > delivered out of the DB2 pillar. > Could it be Alphablox? ;-) Nope. aside let's not confuse technology with product brands. -- Serge Rielau DB2 Solutions Development IBM Toronto Lab
On Mar 26, 4:47 pm, Serge Rielau <srie...@ca.ibm.com> wrote: > Nope. aside let's not confuse technology with product brands. > > -- > Serge Rielau Alphabollox technology? Serge, don't tell me you grok Java! You may have some redeeming qualities yet! :-P -G