New Book: The Real Story of Informix Software

Hello All, Advance copies of my new book titled The Real Story of Informix Software and Phil White are now available at www.storyofinformix.com. The Real Story of Informix Software and Phil White chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. As president, CEO, and chairman of the board, Phil White was synonymous with Informix Software. At the height of his popularity, he was recognized as one of Silicon Valley's most brilliant business leaders. Today, many consider him the person responsible for one of the largest securities fraud settlements in Silicon Valley history. This fascinating behind-the-scenes book offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. Steve Martin www.storyofinformix.com Here's a few quotes about the book: "Greed, lies, and the lust for power--The Real Story of Informix Software has got it all. However, the book's real value lies in the author's decision to take the high road. If you don't pick up a wealth of leadership lessons from this story, you're just not paying attention." --Bruce Hadley, Founder, SoftwareCEO.com "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites." --Bruce Richardson, Senior Vice President, Research, AMR Research "A riveting tale of how one of Silicon Valley's venerated leaders slipped over the line from high achievement to disgrace. Phil White will not be the last leader in our industry to follow this ageless story line." --Scott Raskin, President, Telelogic, Americas and Asia "The Informix story has all the characteristics of a good mystery. Why did the CEO falsify information, why did others go along, and how did they get into this situation?" --Gerald D. Cohen, CEO, Information Builders Inc. "Every executive team considering an acquisition should read this book first. Don't fall in love with technology, be careful of what you acquire, and make sure you really need it." --Judith Hurwitz, President and CEO, Hurwitz Consulting