That's it:
SELECT a.year, a.customer, a.product, a.period, a.region, a.sales, SUM(b.sales)
FROM my_table a, my_table b
WHERE a.year = b.year AND a.customer = b.customer AND a.product = b.product
GROUP BY a.year, a.customer, a.product, a.period, a.region, a.sales
You have to join the table by itself using aliases in the from clause.