RE: informix market share
Posted in 2005
-----Original Message----- From: owner-informix-list@iiug.org [mailto:owner-informix-list@iiug.org] On Behalf Of Mark Townsend >This is what I could never get my head around with the way IBM went >forward with Informix. > >For a billion dollars they got a database that had a great set of >features (much more than DB2), measurable market share, an extremely >loyal customer base eager for a white knight (no pun intended), a >reasonably good partner base, and a dedicated sales force who could >actually make real money from selling a great product with a good price >point ...... > > >..... and they walked away from it, prefering instead to use a >non-dedicated sales force to push an inferior product by discounting >and/or bundling heavily. > >It's not really a marketing problem. Marketing is just there to support >the sales engine. > >If the troops in the accounts aren't pushing the product, then nothing >is going to happen. > >My preception is that this applies for both Informix and DB2 at IBM - >the former because they just ignored it (or weren't even told about it), >the second because there's a preception by the sales force of no money >because of the discount/bundling deals, so why even get into the fight. > >Such a waste. They should fire someone. If they haven't already retired. Reminds me of the old days, right in the beginning when IBM said PC's would never take off. It could be just a culture inside IBM, but times have changed, and it shouldn't be. But culture is a powerful thing. > The information on this e-mail including any attachments relates to the official business of DigiCare (Pty) Ltd. The information is confidential and legally privileged and is intended solely for the addressee. Access to this e-mail by anyone else is unauthorised and as such any disclosure, copying, distribution or any action taken or omitted in reliance on it is unlawful. Please notify the sender immediately if it has inadvertently reached you and do not read, disclose or use the content in any way. > No responsibility whatsoever is accepted by DigiCare (Pty) Ltd if the information is, for whatever reason, corrupted or does not reach its intended destination. The views expressed in this e-mail are the views of the individual sender and should in no way be construed as the views of DigiCare (Pty) Ltd, except where the sender has specifically stated them to be the views of DigiCare (Pty) Ltd. sending to informix-list