Re: Informix Marketing

Tim Schaefer wrote: > > Mike Segel wrote: > > > > Tim Schaefer wrote: > > > > > > Bob Finocchio, > > > > > > So like, just how low DOES the stock need to go before Informix > > > marketing changes? > > > > > > Happy Holidays! > > > > > > > > Uhmm, that's a low blow. :-) > > It's a tragedy actually. > Especially since the product is so stable. > > Actually the stock has been stable around six until Oracle tanked. > > The real problem is that the majority of Analysts don't get the industry > > as a whole. > > Informix has really till end of second quarter before all hell breaks > > loose. > > > > And it hasn't now? > > > Between now and then they have to do some major moves to just regain the > > confidence of their > > strongest customers. > > > Do they have anything in mind???? I sure hope that someone in Sr. Mgmt. has taken notice . . . > It's interesting how Oracle advertises constantly on TV, and spends lots > of time promoting their products. But they don't sell technology, they > sell solutions. The overall feeling of the ads are that they've come in > and taken care of your problem. A lot of building of mindshare. Reaching > out to people on TV, many who could care less about Oracle, but I can go > into an eatery, and ask probably 6 out of 10 people if they ever heard > of Oracle, and you know what, they probably have. Informix? > Case in point . . . advertising in Pc Magazine. Didn't see much until about 4 months ago. Now they have recognition from PC Mag. Got third place in the 'technical excellence' area. Among many praises . . . table fragmentation. Even though Oracle is far ahead in the marketing realm, they are not totally bulletproof. Look at Intel / AMD / Cyrix. AMD and Cyrix have stepped up the advertising and now they are building more of a name for themselves. Informix has a product for Win 95? Great . . . let the public know about it. Yes, Virginia, there is an alternative for Oracle . . . it's called INFORMIX. > As far as regaining confidences, that's one thing. But possibly it might > be a good idea to advertise and get some mindshare. This doesn't have to > just be an ad campaign. There are ways of building mindshare with other > relatively low cost solutions. :-) Right now is a great time to start. > See above. > > I'd cut Bob some slack because he doesn't realize that you can say new > > and improved only so much > > before it falls on deaf ears. One must speak through their actions. And > > since the next two weeks are > > gonna be slow, one must look at the first several weeks in January. > > How much lower can the stocks go? BTW, anyone notice the new class action lawsuit against Oracle??? > > -- > > #include <std_disclaimer.h> /* Mike Segel (MS385) */ > ***************************** > > Those who forget Sybase are doomed to repeat it. > Ouch . . . and I just have a work associate go to work for Sybase John Carlson WH Smith, Inc. These ideas are mine and mine alone . . . all mine !