Re: Informix Ad campaign?

You better keep quiet you just might get stuck with the job. jwillis@lcc.net wrote: > I was just wondering why Informix has such > unsual ad campaigns. > > It seems to me they ought to try something like; > > Informix - The company that specializes in getting > information from your Unix system to you. > > Or > > Information from Unix, Informix, the 'ultimate' Information Mix. > > Perhaps those are a bit dated, Unix is just another operating > system now, so perhaps they should concentrate on some unique > aspects of the database server, as opposed to something like > 'Obsidian', sounded like a perfume to me. > > Uniaquess? Unique Query Access for the 21st Century > > Uniface, the Uniform database interface, Unifix? > > But more to the point, how about the feature set, shared memory > access.. InfoShm? > > The idea of naming the backend after the interface was > an interesting move, it pointed out they were cognescient > of the value of the enduser in the process. DBAxis? DBUAxes? > DUBraxis? > > Multics was the basis of Unics which became Unix.. maybe they > should go upstream.. or maybe that's why Informix, InformU? > > Informix, nothing beats it for "Informal" Access to your data. > > > insert grandma in Scottland in nightgown sitting down with > > a cup of tea, a kitty, and a wall clock in the background, > > around 3 am.. and a MacIntosh high tech silicone LCD panel. > > Naturally the screen is lit with a webbowser and spreadsheet > > with the Informix logo in the corner.. > > Maybe they should look at it from the perspective of the mass > user again.. Webix? The core is still supposed to be UNIX OS > features drive the development.. even under NT.. since NT got > Unix-ish.. they ported to that platform.. maybe just IX? > > IX - Just IX, the database server for the 21st century, > "Information to the Power of X" > > sounds better than "way to web", actually > "This way to web" would have made a catchier > phrase. > > any comments, any ideas?