RE: Sigh. IBM still can't get their story straight...

> Date: Thu, 26 Mar 2009 14:14:06 +0000 > From: obnoxio@serendipita.com > To: informix-list@iiug.org > Subject: Re: Sigh. IBM still can't get their story straight... > > Ian Michael Gumby wrote: [SNIP] > > I am sure that if you look hard enough, you'll find a sufficient mess of > branding to keep you bitching for the rest of eternity. However, since > AlphaBollocks is a BI product the branding is probably a consequence of > the fact that until recently, IBM was promoting DB2 for BI and IDS for > OLTP. I'm sure it will change if there is a market for AlphaBollocks on IDS. > AlphaBollocks, now that's funny! Really! I like it. I mean its a classic. Just like Ambuj --> Ambush, and Ascentail --> Ass-n-tail. (Just get someone with a strong New England accent to say Ascential and it sounds like Ass-n-tail. I kid you not!) I agree that there are a lot of misbranding on products. My point is that its a self inflicted wound that can easily be cured. Sort of like having Bernie Spang as the mouthpiece for Informix products. ;-) (I'm sure that got a laugh or a smirk out of Jerry K. ;-) And BTW, I wasn't seeking this one out. I was looking for articles on IBM's rumor of the next round of cuts and saw their PR piece. -G _________________________________________________________________ Express your personality in color! Preview and select themes for Hotmail®. http://www.windowslive-hotmail.com/LearnMore/personalize.aspx?ocid=TXT_MSGTX_WL_HM_express_032009#colortheme