RE: About that marketing budget ...
Or how about: Informix: Information In the eXtreme Or: Informix: Information from the year IX Maybe it should be: Informix: Information for the year MM (InformMM?) In Texas, we'd just say... Inform'em Of course it could be: Informix: The Informal Mix But then again "Formix" sounds pretty neat, kinda like Formula Forms, or Webforms.. What about just FIX.. we "fix" your data. And from the RPN notation.. if you still have an HP calculator.. it means "move your decimal point", whoa nelly.. that's starting to conotate FIXing the books... a plus or minus? At 09:58 AM 7/3/00 -0400, you wrote: >I also feel 'way to web' is silly, but I think it is one step better than the >alternative, no slogan... > >Of course I think marketing to more than the web is pretty important too. > >I like something like 'Informix, A foundation for the the future', >but I dont know if thats taken yet, and god knows I dont know much >about marketing, maybe I need to work data or database inthere somehow. > >Will > >P.S. I am a US correspondent >>===== Original Message From "Neil Truby" <ntruby@netcomuk.co.uk> ===== >>About a year ago I remember reading a few posts about Informix was to boost >>dramtically its marketing budget. (Perhaps even doubling it, bringing the >>total up to US$2!). >> >>Did this happen, and has anyone noticed the results? I have seen a number >>of Informix posters at Heathrow Airport, and was there an ad in the >>Financial Times last year? But other than that, not much. >> >>In my role of part-time courier, I had occasion to drop a tape off at >>Informix's UK HQ yesterday, and was reminded of something about Informix >>marketing. Am I the only person who finds these registered slogans >>pathetic? Underneath the building's "Informix" sign, in strident red, are >>the words "way to web". Well, maybe this is a cultural thing, are perhaps >>the newsgroup's US correspondents think this sort of thing is deeply cool, >>but I really think to impose this sort of thing worldwide makes informix >>faintly risible. In any case, "way to ..." is simply not a phrase that is >>used here, and "way to web" probably leaves most people scratching their >>heads in bemusement. > >------------------------------------------------------------ >This e-mail has been sent to you courtesy of OperaMail, as a free service from >Opera Software, makers of the award-winning Web Browser, Opera. Visit us at >http://www.opera.com/ or our portal at: http://www.myopera.com/ Your free e-mail >account is waiting at: http://www.operamail.com/ >------------------------------------------------------------ > > > =================================================== John Willis Microcomputer support Internet Publishing Technologies Group TXU Communications icq : 47700679 web : www.txucom.com, www.johntwillis.com, www.onslate.com email: jwillis@lcc.net Phone: 409.788.7523 FAX : 409.788.7566 this is my digital finger print: C219 3E66 C570 9CFF B0C4 A947 01C5 A0B3 6173 34B9 ===================================================
jwillis@lcc.net wrote: > > In Texas, we'd just say... Inform'em > Or "fixin to inform'em" :-D James Ferrill