Re: About that marketing budget ...
--=_6C34389C.BFDEB228 Content-Type: text/plain; charset=US-ASCII Content-Transfer-Encoding: quoted-printable Content-Disposition: inline i hear that graduate marketing classes teach an innovative strategy called = stealth marketing. the brass at Informix were really paying attention in = these classes. i pity Larry because the day that this stealth strategy = starts to work... well... look out!!!!!! -kudzi >>> "Neil Truby" <ntruby@netcomuk.co.uk> 06/30/00 11:55PM >>> About a year ago I remember reading a few posts about Informix was to = boost dramtically its marketing budget. (Perhaps even doubling it, bringing the total up to US$2!). Did this happen, and has anyone noticed the results? I have seen a number of Informix posters at Heathrow Airport, and was there an ad in the Financial Times last year? But other than that, not much. In my role of part-time courier, I had occasion to drop a tape off at Informix's UK HQ yesterday, and was reminded of something about Informix marketing. Am I the only person who finds these registered slogans pathetic? Underneath the building's "Informix" sign, in strident red, are the words "way to web". Well, maybe this is a cultural thing, are perhaps the newsgroup's US correspondents think this sort of thing is deeply cool, but I really think to impose this sort of thing worldwide makes informix faintly risible. In any case, "way to ..." is simply not a phrase that is used here, and "way to web" probably leaves most people scratching their heads in bemusement. --=_6C34389C.BFDEB228 Content-Type: text/plain Content-Disposition: attachment; filename="TEXT.htm" <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD> <META content="text/html; charset=iso-8859-1" http-equiv=Content-Type> <META content="MSHTML 5.00.2919.6307" name=GENERATOR></HEAD> <BODY bgColor=#ffffff style="FONT: 10pt Arial; MARGIN-LEFT: 2px; MARGIN-TOP: 2px"> <DIV>i hear that graduate marketing classes teach an innovative strategy called stealth marketing. the brass at Informix were really paying attention in these classes. i pity Larry because the day that this stealth strategy starts to work... well... look out!!!!!!</DIV> <DIV> </DIV> <DIV>-kudzi<BR><BR>>>> "Neil Truby" <ntruby@netcomuk.co.uk> 06/30/00 11:55PM >>><BR>About a year ago I remember reading a few posts about Informix was to boost<BR>dramtically its marketing budget. (Perhaps even doubling it, bringing the<BR>total up to US$2!).<BR><BR>Did this happen, and has anyone noticed the results? I have seen a number<BR>of Informix posters at Heathrow Airport, and was there an ad in the<BR>Financial Times last year? But other than that, not much.<BR><BR>In my role of part-time courier, I had occasion to drop a tape off at<BR>Informix's UK HQ yesterday, and was reminded of something about Informix<BR>marketing. Am I the only person who finds these registered slogans<BR>pathetic? Underneath the building's "Informix" sign, in strident red, are<BR>the words "way to web". Well, maybe this is a cultural thing, are perhaps<BR>the newsgroup's US correspondents think this sort of thing is deeply cool,<BR>but I really think to impose this sort of thing worldwide makes informix<BR>faintly risible. In any case, "way to ..." is simply not a phrase that is<BR>used here, and "way to web" probably leaves most people scratching their<BR>heads in bemusement.<BR><BR><BR></DIV></BODY></HTML> --=_6C34389C.BFDEB228--