RE: About that marketing budget ...

No I think you've seen the sole remaining Informix poster, it is a migratory poster and can be seen either side of the Atlantic but it has never been seen in two places at the same time. Occasionally you can see it during it migration when it has been known to 'cadge' a lift on an airline. The Informix poster is expected to be on the UK south coast this week, as Informix have organised a two day poster watch in Southampton, although they don't guarentee the poster will be seen. Can we assume that unless another Informix poster is found then this is the last of the species and that Informix marketing has finally become totally extinct. Paul Watson # WF Software Ltd # If in doubt Tel: +44 1436 674729 # make it up Fax: +44 1436 678693 # www.wfsoftware.com # > > About a year ago I remember reading a few posts about > Informix was to boost > dramtically its marketing budget. (Perhaps even doubling it, > bringing the > total up to US$2!). > > Did this happen, and has anyone noticed the results? I have > seen a number > of Informix posters at Heathrow Airport, and was there an ad in the > Financial Times last year? But other than that, not much. > > In my role of part-time courier, I had occasion to drop a tape off at > Informix's UK HQ yesterday, and was reminded of something > about Informix > marketing. Am I the only person who finds these registered slogans > pathetic? Underneath the building's "Informix" sign, in > strident red, are > the words "way to web". Well, maybe this is a cultural > thing, are perhaps > the newsgroup's US correspondents think this sort of thing is > deeply cool, > but I really think to impose this sort of thing worldwide > makes informix > faintly risible. In any case, "way to ..." is simply not a > phrase that is > used here, and "way to web" probably leaves most people > scratching their > heads in bemusement. > > The contents of this e-mail are confidential to the ordinary user(s) of the mail address(es) to which it was sent and may be legally privileged. If you are not the intended recipient, any disclosure, copying, distribution or use of it, or any part of it, in any form whatsoever, and any actions taken or omitted to be taken in reliance on it, is prohibited and may be unlawful.