RE: New Informix Blog
Art, Bruce Weed's blog is a bit of buzz word speak. His quote... "Informix database software is being used in many ways and by companies that range from very small to Fortune 100. But, like Shaun White, why not leverage key strengths, competitive advantages and the marketplace to help focus the Informix business around large growth opportunities, such as key industries, mid-market and deep embed OEM?" Really says nothing. (Actually it worse than that.) Taking what Bruce says at face value... "Lets take key 'strong points' and focus on the world!" Ok, so lets read between the lines and suggest to Bruce what he's really trying to say... "Informix has some compelling advantages over the competition. So why don't we exploit those advantages to get better market penetration." Does that sound about right? Note to Bruce... I and others have been saying the same thing for a long time. Since 2006. We even told you what and how to do it. But no one from IBM had been apparently been paying attention. NIH (Not Invented Here) Syndrome seems to still be a rampant part of IBM's culture. Bruce, You're not saying anything new. You're preaching to the choir. The fact that your (IBM) sales force is incapable of selling the product, let alone positioning the product, you will not have the chance to get Informix in front of the customer. So trying to exploit key strengths and use them as 'selling points', will fail. Sorry, but you and unfortuntately Keesee, and some of his fscktards still don't get it. Here, let me spell it out to you in simple to easy understand terms... You have two sides to this coin. Sales & Marketing. Sales: You need to have an educated sales force which can successfully position the product and make sure that it doesn't get relegated to Column Fodder. (You should understand that term, if not, take a SSM refresher course.) IBM lacks this and hence, will never be capable of selling a product, nor position it to the customer. Marketing: You need to somehow make Informix relevant. This unfortunately is becoming a harder task because, well, you're kind of behind the curve on a lot of fronts and I don't know if IBM wants to make the investment(s). To give you an example, just prior to the acquisition, I met with a certain professor who ran a department at a very prestigious University. Talked about how to give his program the tools to do some really cool research work. (The key take away is that I'm making IDS relevant.). He told me that part of his problem is that he didn't have budget and well its not just the machines. He needed to have an admin/DBA in his budget. All things could be worked out except that when the acquisition happened, Well, IBM had other plans.... Are you (IBM) now willing to make that commitment? To make IDS relevant by seeding the market with research projects that generate buzz? Note that today I say an e-mail on the Hadoop mailing list where a student wanted to use Hadoop as part of his masters thesis. The point is Bruce, that unless IBM is willing to spend the $$$ to make IDS relevant, it aint gonna happen. This also isn't news Bruce. IBM will not make this commitment, hence its a fail. How far are you willing to go Bruce? Or is this yet another fscktard decision to get one's ticket punched? Don't be a fscktard Bruce. -G From: art.kagel@gmail.com Date: Mon, 1 Mar 2010 09:02:30 -0500 Subject: Re: New Informix Blog To: de_stomerij@yahoo.com CC: informix-list@iiug.org No, I think Bruce is going somewhere else entirely and is speaking only to Informix and its many capabilities and strengths. He seems to be saying that concentrating on some of those strengths doesn't detract from or indicate that IBM is ignoring others. But, I guess we'll have to wait for the next installment from Bruce to find out. Art Art S. Kagel Advanced DataTools (www.advancedatatools.com) IIUG Board of Directors (art@iiug.org) See you at the 2010 IIUG Informix Conference April 25-28, 2010 Overland Park (Kansas City), KS www.iiug.org/conf Disclaimer: Please keep in mind that my own opinions are my own opinions and do not reflect on my employer, Advanced DataTools, the IIUG, nor any other organization with which I am associated either explicitly, implicitly, or by inference. Neither do those opinions reflect those of other individuals affiliated with any entity with which I am affiliated nor those of the entities themselves. On Mon, Mar 1, 2010 at 8:36 AM, De Stomerij <de_stomerij@yahoo.com> wrote: "eherber" <eric@herber-consulting.de> wrote in message news:88ce46f0-954f-4a58-a1f5-9b2bdbb92c3e@d2g2000yqa.googlegroups.com... > Folks, > > this might be interesting: > > http://informix-zone.com/bruce-weed-informix-blog > > Please also remember the two important Informix events that are > happening soon: > > http://informix-zone.com/ibm-virtual-event > > Thank you. >From the blog of Bruce: >> Shaun is know more for his snowboarding by most people, because it is an >> Olympic event, but it is also because Shaun decide to "major" on that >> sport vs. skateboarding. Smart choice Shaun, who wouldn't like to make >> millions in endorsements (excuse me while I take a drink of my Red Bull). >> Informix database software is being used in many ways and by companies >> that range from very small to Fortune 100. But, like Shaun White, why >> not leverage key strengths, competitive advantages and the marketplace to >> help focus the Informix business around large growth opportunities, such >> as key industries, mid-market and deep embed OEM? At the end of the day, >> Shaun's great snowboarding ability takes nothing away from his >> skateboarding acrobatics. Stay tuned for my next blog, where I will >> explore this line of thinking in more detail. But, for now my Red Bull >> is gone and it is time to hit the slopes and try my luck at snowboarding. So here, a single entity, Shaun, is good at two things. Proclaiming his abilities at one (snowboarding) does not detract from his abilities at the other (skateboarding). IBM has two entitys, Informix and DB2. They are both good at one thing. Proclaiming the abilities of one, Informix, does not detract from the qualities of the other (DB2). Yes, I can see where he is coming from here .... _______________________________________________ Informix-list mailing list Informix-list@iiug.org http://www.iiug.org/mailman/listinfo/informix-list _________________________________________________________________ Hotmail: Trusted email with Microsoft’s powerful SPAM protection. http://clk.atdmt.com/GBL/go/201469226/direct/01/