Re: About that marketing budget ...

I have been seeing billboards popping up in and around Chicago in the last 6 months. WIth Dennis Miller being added to the Monday Night Football team, they need to have a TV ad ready for the first game. That would guarantee some great exposure. SC > About a year ago I remember reading a few posts about Informix was to boost > dramtically its marketing budget. (Perhaps even doubling it, bringing the > total up to US$2!). > > Did this happen, and has anyone noticed the results? I have seen a number > of Informix posters at Heathrow Airport, and was there an ad in the > Financial Times last year? But other than that, not much. > > In my role of part-time courier, I had occasion to drop a tape off at > Informix's UK HQ yesterday, and was reminded of something about Informix > marketing. Am I the only person who finds these registered slogans > pathetic? Underneath the building's "Informix" sign, in strident red, are > the words "way to web". Well, maybe this is a cultural thing, are perhaps > the newsgroup's US correspondents think this sort of thing is deeply cool, > but I really think to impose this sort of thing worldwide makes informix > faintly risible. In any case, "way to ..." is simply not a phrase that is > used here, and "way to web" probably leaves most people scratching their > heads in bemusement.