RE: About that marketing budget ...

I also feel 'way to web' is silly, but I think it is one step better than the alternative, no slogan... Of course I think marketing to more than the web is pretty important too. I like something like 'Informix, A foundation for the the future', but I dont know if thats taken yet, and god knows I dont know much about marketing, maybe I need to work data or database inthere somehow. Will P.S. I am a US correspondent >===== Original Message From "Neil Truby" <ntruby@netcomuk.co.uk> ===== >About a year ago I remember reading a few posts about Informix was to boost >dramtically its marketing budget. (Perhaps even doubling it, bringing the >total up to US$2!). > >Did this happen, and has anyone noticed the results? I have seen a number >of Informix posters at Heathrow Airport, and was there an ad in the >Financial Times last year? But other than that, not much. > >In my role of part-time courier, I had occasion to drop a tape off at >Informix's UK HQ yesterday, and was reminded of something about Informix >marketing. Am I the only person who finds these registered slogans >pathetic? Underneath the building's "Informix" sign, in strident red, are >the words "way to web". Well, maybe this is a cultural thing, are perhaps >the newsgroup's US correspondents think this sort of thing is deeply cool, >but I really think to impose this sort of thing worldwide makes informix >faintly risible. In any case, "way to ..." is simply not a phrase that is >used here, and "way to web" probably leaves most people scratching their >heads in bemusement. ------------------------------------------------------------ This e-mail has been sent to you courtesy of OperaMail, as a free service from Opera Software, makers of the award-winning Web Browser, Opera. Visit us at http://www.opera.com/ or our portal at: http://www.myopera.com/ Your free e-mail account is waiting at: http://www.operamail.com/ ------------------------------------------------------------