Re: Informix marketing... or lack of!!!!

From: "Hal Maner" <hmaner@mebtel.net> > >Informix did start a new marketing campaign this year. There was a full >page ad in the Wall Street Journal recently. They say there will be more. >There does seem to be a master plan. The current management is aware of >the >weaknesses of the past. Ask those who were at the Forum 2000 in DC a >couple >of months ago... > >... and I must say that the Wall Street Journal is probably a better medium >if you are targeting the CEO/CIO types than the NBA playoffs on TV. I must >admit that sometimes I do get a little envious of Oracle's advertising >budget myself!!!. Obviously it's a function of budget, but Oracle are past advertising in the WSJ. They have now reached the tertiary or quadrenary level of marketing, which is to make sure that every person who might ever use a computer knows that there is such a thing as Oracle that is the world's best database. Just in case they ever have to make a buying decision. Informix will always be in catchup mode. ________________________________________________________________________ Get Your Private, Free E-mail from MSN Hotmail at http://www.hotmail.com