Online Survey - Response Needed

Thank you for participating in this study. I am a graduate student trying to understand how data users view data quality. Please take a few minutes to respond to these questions. Send your responses to tran_dan@ftw.mot.com. All responses will be held in strictest confidence. What is Your Primary Job Title? (Select ONE only) IS/Computer Systems/Operations/Networking Staff -- Specialist, Analyst, Programmer, Coordinator, administrator of any of the following areas: ___ IS/MIS/DP ___ LAN/Network ___ PC/Micro ___ Programming ___ Systems ___ Telecommunications/Data Communications ___ Technical Service ___ Internet/Interactive/New Media ___ Other (please specify) ________________ With which of the following Job Functions are you involved? (Select all that apply) ___ Applications Development/Programming/Database ___ Networking/Telecommunications/Communications ___ PC/Micro/Desktop/Remote Support ___ Systems Engineering/Support ___ Systems Integration/Consulting ___ Internet/Interactive/New Media ___ Other (please specify) _______________ How many employees are in your entire organization (including all divisions, branches and subsidiaries) and at this location? (Check only one in each column) Entire Organization (a) At This Location (b) ___ 20,000 or more ___ 10,000 - 19,999 ___ 5,000 - 9,999 ___ 1,000 - 4,999 ___ 500 - 999 ___ 100 - 499 ___ 50-99 ___ Less than 50 What is the primary business activity performed at this location? (Select ONE only) ___ Aerospace ___ Manufacturing and Process Industries (other than computer-related) ___ Banking ___ Finance/Accounting ___ Insurance/Real Estate/Legal ___ Government: Federal (including military) ___ Government: State/Local ___ Medical/Dental/Healthcare/Pharmaceutical ___ Communication Carriers (telecom, internet/on-line svc provider) ___ Transportation ___ Utilities ___ Construction/Architecture/Engineering ___ Data Processing Services ___ Wholesale/Trade/Distribution (non-computer related) ___ Education ___ Agriculture/Forestry/Fisheries ___ Mining/Oil/Gas ___ Travel/Hospitality/Recreation ___ Marketing/Advertising ___ Entertainment ___ Research/Development Lab ___ Non-Profit/Trade Association ___ Business Services ___ Consultant (non-computer) ___ Computer Manufacturer (hardware,software,peripherals,etc.) ___ Computer/Network Consultant ___ Computer-Related Retailer/Wholesaler/Distributor ___ VAR/VAD Systems or Network Integrator ___ Other (please specify) _______________ The following is a list of adjectives and phrases which describes corporate data. When answering these questions, please think about the internal data such as sales, production, financial, and employee data that you work with or use to make decisions in your job. I apologize for the tedious nature of the survey. Although the questions may be repetitive, your response to each question is critical to the success of the study. Please give me the first response that comes to mind and try to use the FULL scale range available. Section I: How important is it to you that your data are: Extremely important Important Not important ___ Accurate 1 2 3 4 5 6 7 8 9 ___ Believable 1 2 3 4 5 6 7 8 9 ___ Complete 1 2 3 4 5 6 7 8 9 ___ Concise 1 2 3 4 5 6 7 8 9 ___ Verifiable 1 2 3 4 5 6 7 8 9 ___ Well-documented 1 2 3 4 5 6 7 8 9 ___ Understandable 1 2 3 4 5 6 7 8 9 ___ Well-presented 1 2 3 4 5 6 7 8 9 ___ Up-to-date 1 2 3 4 5 6 7 8 9 ___ Accessible 1 2 3 4 5 6 7 8 9 ___ Adaptable 1 2 3 4 5 6 7 8 9 ___ Aesthetically 1 2 3 4 5 6 7 8 9 Pleasing ___ Compactly 1 2 3 4 5 6 7 8 9 ___ Represented 1 2 3 4 5 6 7 8 9 ___ Important 1 2 3 4 5 6 7 8 9 ___ Consistently 1 2 3 4 5 6 7 8 9 Formatted ___ Dependable 1 2 3 4 5 6 7 8 9 ___ Retrievable 1 2 3 4 5 6 7 8 9 ___ Manipulable 1 2 3 4 5 6 7 8 9 ___ Objective 1 2 3 4 5 6 7 8 9 ___ Usable 1 2 3 4 5 6 7 8 9 ___ Well-organized 1 2 3 4 5 6 7 8 9 ___ Transportable/ 1 2 3 4 5 6 7 8 9 Portable ___ Unambiguous 1 2 3 4 5 6 7 8 9 ___ Correct 1 2 3 4 5 6 7 8 9 ___ Relevant 1 2 3 4 5 6 7 8 9 ___ Flexible 1 2 3 4 5 6 7 8 9 ___ Flawless 1 2 3 4 5 6 7 8 9 ___ Comprehensive 1 2 3 4 5 6 7 8 9 ___ Consistently 1 2 3 4 5 6 7 8 9 ___ Represented 1 2 3 4 5 6 7 8 9 ___ Interesting 1 2 3 4 5 6 7 8 9 ___ Unbiased 1 2 3 4 5 6 7 8 9 ___ Familiar 1 2 3 4 5 6 7 8 9 ___ Interpretable 1 2 3 4 5 6 7 8 9 ___ Applicable 1 2 3 4 5 6 7 8 9 ___ Robust 1 2 3 4 5 6 7 8 9 ___ Available 1 2 3 4 5 6 7 8 9 ___ Revealing 1 2 3 4 5 6 7 8 9 ___ Reviewable 1 2 3 4 5 6 7 8 9 ___ Expandable 1 2 3 4 5 6 7 8 9 ___ Time Independent 1 2 3 4 5 6 7 8 9 ___ Error-free 1 2 3 4 5 6 7 8 9 ___ Efficient 1 2 3 4 5 6 7 8 9 ___ User-friendly 1 2 3 4 5 6 7 8 9 ___ Specific 1 2 3 4 5 6 7 8 9 ___ Well-formatted 1 2 3 4 5 6 7 8 9 ___ Reliable 1 2 3 4 5 6 7 8 9 ___ Convenient 1 2 3 4 5 6 7 8 9 ___ Extendable 1 2 3 4 5 6 7 8 9 ___ Critical 1 2 3 4 5 6 7 8 9 ___ Well-defined 1 2 3 4 5 6 7 8 9 ___ Reusable 1 2 3 4 5 6 7 8 9 ___ Clear 1 2 3 4 5 6 7 8 9 ___ Cost-effective 1 2 3 4 5 6 7 8 9 ___ Auditable 1 2 3 4 5 6 7 8 9 ___ Precise 1 2 3 4 5 6 7 8 9 ___ Readable 1 2 3 4 5 6 7 8 9 Section II: How important is it to you that your data can be: Extremely important Important Not important __Easily Aggregated 1 2 3 4 5 6 7 8 9 __Easily Accessed 1 2 3 4 5 6 7 8 9 __Easily Compared to 1 2 3 4 5 6 7 8 9 Past Data __Easily Changed 1 2 3 4 5 6 7 8 9 __Easily Questioned 1 2 3 4 5 6 7 8 9 __Easily 1 2 3 4 5 6 7 8 9 Download/Uploaded __Easily Joined with 1 2 3 4 5 6 7 8 9 Other Data __Easily Updated 1 2 3 4 5 6 7 8 9 __Easily Understood 1 2 3 4 5 6 7 8 9 __Easily Maintained 1 2 3 4 5 6 7 8 9 __Easily Retrieved 1 2 3 4 5 6 7 8 9 __Easily Customized 1 2 3 4 5 6 7 8 9 __Easily Reproduced 1 2 3 4 5 6 7 8 9 __Easily Traced 1 2 3 4 5 6 7 8 9 __Easily Sorted 1 2 3 4 5 6 7 8 9 Section III: How important are the following to you? Extremely important Important Not important __Data are 1 2 3 4 5 6 7 8 9 certified error-free __Data improve 1 2 3 4 5 6 7 8 9 efficiency __Data give you a 1 2 3 4 5 6 7 8 9 competitive edge __Data cannot be 1 2 3 4 5 6 7 8 9 accessed by competitors __Data contain 1 2 3 4 5 6 7 8 9 adequate detail __Data are in 1 2 3 4 5 6 7 8 9 finalized form __Data contain no 1 2 3 4 5 6 7 8 9 redundancy __Data free of 1 2 3 4 5 6 7 8 9 proprietary nature __Data can be 1 2 3 4 5 6 7 8 9 personalized __Data are not 1 2 3 4 5 6 7 8 9 easily corrupted __Data meet all