Re: IDS to DB2 conversion

"Neil Truby" <neil.truby@ardenta.com> wrote in message news:bvrrcn$vev7g$1@ID-162943.news.uni-berlin.de... > "Obnoxio The Clown" <obnoxio@hotmail.com> wrote in message > news:bvrouf$vr3mh$1@ID-64669.news.uni-berlin.de... > > Federico (Fred) Hubbard wrote: > > > > I also think that the IIUG should be more confrontational with IBM about > > Informix and not just act as another marketing channel to try and sell us > > Websphere or Tivoli. It isn't entirely clear to me how the IIUG is > > representing Informix users by apparently sucking up to IBM...? (If the > > IIUG isn't sucking up to IBM, then please feel free to correct me.) > > Yes, this is unfair on the IIUG. Since I've been on it the IIUG Board has > frequently and consistently raised the issue of absence of marketing and > advertising of Informix, as it is clearly a major concern of members. But > at the end of the day IBM has made it abundantly clear, by deed and more > recently by word too, that it will not be advertising or promoting Informix > for fear of displaying an "unclear database strategy" to the all-powerful > American industy analysts. So if they are so fearful of displaying an "Unclear database strategy" why not just rebrand Informix to be DB2/IDS (like they have their DB2 Express) ? Make it a "sub-brand" of DB2. Sure if it quacks like a duck and walks like a duck, it doesn't matter what you call it. But maybe the analysts will see it as part of folding the Informix features into DB2 and vice-versa. Or maybe some management will see it as moving to a "version" of DB2 (and of course IBM wouldn't let DB2 die). Maybe they'd sell more since it has the DB2 brand on it. or maybe I'm just all wet. <snip>